Appleinsider.ru – It’s popular Russian Apple News Blog.
What was done here:
- Methodical work to improve the user factors on the site (decreased bounce rate).
- Improved internal cross linking.
- Developed guidelines for journalists on writing and designing materials in a more attractive way for search engines.
- Fixed various small WordPress bugs that influence on organic search.
- Attracted several non-organic traffic sources (news aggregators, Twitter, Flipboard, Surfingbird etc.).
- Found that Apple niche has a lot of event-driven traffic and learnt how to use them.